Design Process:

This app was conceptualized, researched, designed, developed, and marketed within the span of 8 weeks by a team of four, myself included. The brief was to fill a gap amongst apps and bring the idea to life. 

I conceptualized FreeFrom, conducted primary research, and created a business proposal and pitch. Once the pitch was accepted, I assembled a team with three other designers for the development process. I served as creative lead and collaborated with my amazing team to craft the ideal identity design. 

Results: 

The final version manifested as an interactive Figma prototype containing numerous micro-interactions that I crafted from scratch, accompanied by branding and marketing materials, such as a short-form video for social media advertisement, a landing page to direct users to the app store, and a a brand kit with countless assets all at home under one cohesive visual identity that feels safe, welcoming, and fun.

Click the button to take a walk through the Process Book to see just how comprehensive our approach was.